Aankomende Verkopen — Real estate:

The new website “aankomende verkopen” (Soon for Sale) has asked me to create their logo design for the startup. People that want to sell their houses can advertise their real estate that will be on the market soon. They were looking for a smart logo design that would fit their name and project colors. They wanted it to fit it to the project on a professional way.

Inspiratie:

These were my two inspiration sources for this concept. The time, mostly represented by clocks. And looking into the new day, the passing sun. The right message was given to the logo by replacing the sun with a clock and with a real-estate skyline.

The  results:

Font and Color:

The background color blue was given as a project color and will be found back in the website design. Together we searched for the right colors to work with, blue turned out to give the logo the right feeling to it with the right message to their website users. It’s a very social color and inactive color. The white color given to the name and clock pointers will make the logo spring out, but not attack the website users like a red color would.

The font Avenir was chosen to give it an overall professional and modern look. Capitalizing all the characters with a small kerning will support this message.

Marketing.

I see a lot of chances in marketing with his logo and I hope that when they decide to invest in their identity that they ask my opinion their marketing decisions. I ad viced them to keep an eye out for the correct use of the colors and the shape. They have to give the logo a bit of space to really make it speak.

The clients words:

We were seeking a logo that would fit our new concept. Sietse is a real “go-getter”, you will notice that in the emails he sends you and they way he looks at the project. In the beginning it was a bit hard to co-operate with him, but that was mainly because Sietse is really a perfectionist just like I am. This lead to a maximum result. Sietse gave the right message and a lot of power to the design. The cooperation was very good, fast reactions on emails and a clear own opinion about concepts and designs. You can notice that Sietse puts more time into his projects than you can aspact.

In short, we are really pleased about the cooperation, the design and we want to thank him for his efforts.

]]> http://savael.com/2011/11/02/uzh/feed/ 1 savael HUZtop HUZvb HUZdetail HUZafm HUZafm2 HUZtype HUZkleur http://savael.com/2011/11/01/aparttwo/ http://savael.com/2011/11/01/aparttwo/#comments Tue, 01 Nov 2011 19:11:16 +0000 Savael http://savael.com/?p=721 ]]>

It’s been a while since the first part and I finally got some time to spend on the second part of the trip. Which is a bit larger then the first. Copenhagen was so awesome to be in. They have those bikes where u put in some money and then u can take them with u. Just like a shopping cart, after u put them back u get your money back. They are available through the whole city. If you get to be in Copenhagen I would say ride one of those bikes.

We’ve been around Copenhagen for like five days. There was one day that we went to visit Malmo. I really enjoyed the projects from BIG and the little church at the end of this presentation. The details how the windows were attached to the building really inspired me. From the inside of the building it just looks like that there are holes in the wall.

The new architecture trip is already being prepared! We’re going to visit London. It more old architecture. I think we can fill a good 7 days of viewings in London. Really looking forward to it!.

Two weeks ago I came back from an architecture trip with my school. There were close to forty students and more the fifty projects to visit. We slept in very bad hostels, well actually they weren’t that bad but I wasn’t used to it. We saw architecture in Hamburg, Copenhagen and Malmo in seven days. This first part will be about the first two days that were in Hamburg. Warning, there could be a bit of long load.

We stayed two days in Hamburg and we’ve seen around 13 projects there. Some of the architects are: Pysal Ruge Architects, J. Mayer Architects, Miralles & Tagiabue, Richard Meier and Benisch Architekten. I must say that I didn’t expect this much good architecture in Hamburg. It’s a vibrant city that really surprised me. The most attractive architecture were parts of the Ellberg Campus Altona.

LTD-1.

ADA1.

Musikschule (german for music school).

Burogebaude Rickmers.

This lovely design by Richard Meier from 2001 was once’s the headquarters of Rickmers Linie but now it is part of the American embassy. There were big men with even bigger guns that, when we took out our photo cameras, we couldn’t get to close and we should be careful. A pitty.

Bucerius Lecture Hall.

Dockland Office Building.

Elbberg Campus Altona.

The Elbphilharmonie.

The direction of the Elbphilharmonie gave us a tour through they construction site of the new concert building of Hamburg named The Elbphilharmonie. We were allowed to take pictures inside but we sadly weren’t allowed to publish them at any media. I only have some pictures of the hafencity were the Elbphilharmonie is being build as I type this. Hafencity is a new office district in Hamburg that has been build at the old Speicherstad.

Speicherstad were the docks way back in the time of Hamburg.When goods were stored in Speicherstad they weren’t imported in Germany yet. Which means that no taxes needed to be payed yet. This made Speicherstad a popular place to store their goods in big brick warehouses.

This was most of Hamburg in a couple of pictures. To be continued soon!